Privacy policy

Last updated: September 2024

This Privacy Policy describes how Far East Direct UK Ltd (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.actiasmat.co.uk (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

We treat your data with the utmost respect and care. We always aim to be as transparent to our customers as possible and we treat your data the way we would expect our own personal data to be treated. You can find out about what information we store, how we process your data, your rights and other privacy related information in the following privacy policy. If you have any questions relating to your personal information, please contact one of our customer service representatives on 01363 82293 (Mon-Fri 9am to 5pm) or email info@easimat.com/info@actiasmat.co.uk.

Who are we?
Far East Direct UK Ltd (Company Number: 2655839) is a small company that resides in the village of Bow situated in Southwest of England. Far East Direct UK Ltd is the Data Controller for this website and are registered with the Data Protection register under Registration Number ZB746138. Far East Direct UK Ltd, Unit 1, Johnsland, Bow, Devon, EX17 6HG.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect Your Personal Information

To provide our services to you, we collect and use your personal information from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use information we collect about you to communicate with you, to provide the services we offer on this website, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the services, our rights, and the rights of our users or others. 

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Basic contact details including your name, address, phone number, email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information including your username, password, security questions.
• Shopping information including the items you view, put in your cart or add to your Wishlist.
• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
• IP address, device type, browser type: We collect this information for fraud detection/prevention reasons and for business data analytics to improve our service to you.

Some features of our services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

How We Use Your Personal Information

For us to function as a business and provide you with the best possible customer service and experience, we work with a few other third parties (for example couriers). We also share some of your data with our customer support team and other staff members as required so they can support you in case of a problem with a purchase or product or to help fulfil our contract with you (for instance a warehouse picker/packer). We only share your data with third party companies to fulfil our services to you. We will never sell your data to any other company or third party.

• Providing Products and Services: We collect and use your personal information to facilitate the processing of your orders, including payment processing, shipping arrangements, and keeping you informed about the progress of your order. Additionally, we may send you notifications related to your account, purchases, and provide you with the opportunity to post reviews.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail and to show you advertisements for products or services. This may include using your personal information to better tailor the services and advertising on our site and other websites.
• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
• Communicating with you. We use your personal information to provide you with customer support and improve our services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Processing your personal data

Data we collect and process which includes your personal information is performed under various legal bases as defined under the UK GDPR and EU GDPR. There are six bases for processing currently. Please see below for more information about how we process what personal information and under which bases:

Legitimate interest

• Fraud Prevention: We record information such as IP addresses, browser types, and device types for fraud prevention purposes. This processing is based on our legitimate interests in preventing fraud.

• Order communication: We may communicate with you by email or text to confirm your order and keep you updated on the status of your order.

• Website Optimization: We may analyse user behaviour, such as browsing patterns, page views, and click-through rates, to improve the design, functionality, and performance of our website. This analysis allows us to enhance user experience, optimize navigation, and offer relevant products and services.

• Product and Service Development: We may process customer feedback, reviews, and surveys to understand preferences, identify trends, and enhance our product offerings and services. This enables us to tailor our offerings to meet customer needs, improve customer satisfaction, and drive innovation.

• Business Analytics: We may use data analytics to generate insights into customer behaviour, market trends, and sales patterns. These insights help us make informed business decisions, develop marketing strategies, and improve our overall operations.

• Customer Support and Communication: We may process personal data to provide customer support, respond to inquiries, address customer concerns, and communicate important information related to our products and services. This ensures effective customer service and maintains a positive customer relationship.

• Postcode lookup: In order for us to ensure we get your order to you successfully; we use a postcode lookup service.

Contractual basis for processing:

We process your personal information under the contractual basis for processing when taking orders so we can fulfil our contract with you. This includes processing personal information such as name and address, telephone number etc so that we can get your order delivered to you. In order to take your payment and ship your order we share limited details with third parties as detailed below.

Consent basis for processing:

Where required, we may ask for your consent to supply certain services to you such as direct marketing services. If you would like to opt out of email marketing, please see one of our recent emails to you and choose the unsubscribe link OR contact our customer service team. In some cases, we may ask consent through the use of the cookie management tool on this website. This will allow us to provide marketing to you on social media platforms that you visit.

Legal basis for processing: 

We may process personal data as necessary to comply with applicable laws, regulations, or legal obligations. This includes record-keeping, accounting, and tax compliance requirements.

We may also be required by law to share personal information with authorities for law enforcement reasons.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as WooCommerce.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with WooCommerce, see  https://woocommerce.com/document/woocommerce-cookies/. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.  You can control the cookies on our website via the cookie control plugin on the front page of our website on the bottom left. If you want to revoke your consent, please open the cookie tool and edit your preferences by turning off the relevant section. Then, clear your browser cache as per the instructions at the bottom of this page. Please note, If you are in the UK, you can opt out of seeing online interest-based ads from participating companies through the European Interactive Digital Advertising Alliance.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• With business and marketing partners, including WordPress & WooCommerce, to provide services and advertise to you.  For example, we use WooCommerce to support personalised advertising with third-party services.  Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
• For law enforcement reasons or due to other legal obligations.

Categories of recipients

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Our current third parties:

• Amazon Logistics, DHL, DPD, DX, Evri, GFS, MyHermes, Parcelforce & Royal Mail: We use these services to deliver the product to the customer.
• Google Analytics: We use Google Analytics to help measure how users interact with our websites.
• Google Tag Manager: We use Google Tag Manager to help manage analytics vendors.
• WordPress & WooCommerce Hosting and Ecommerce platform: We use these services to run the website.
• Brevo: Email marketing and updates for customers.
• Google Autocomplete: Google Autocomplete for address forms makes for an easy and speedy checkout experience for customer.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Retention Periods: 

- Email marketing preferences: 7 years

- Sales order information: 6 years (for financial reporting and auditing purposes)

- Customer support interactions: 6 years (for dispute resolution, quality assurance, and customer support improvement purposes)

- Log files for fraud prevention reasons: 1 year

- Website analytic data: 2 years

- Customer account information: as long as your account is live.

Your Rights
Under the General Data Protection Regulations (GDPR) you have several new rights in relation to the data we store and hold about you:

- The right to see what information we have via a subject access request (please email info@easimat.com/info@actiasmat.co.uk you wish to see what data we hold on you or contact our customer services on 01363 82293 (Mon-Fri 9am to 5pm) .
- The right to be forgotten and have your data removed from our systems.
- The right to have your data rectified if it is incorrect.
- The right to be informed about the way we process and handle your data. You can read about how we process your data and handle it in this privacy policy.
- The right to data portability so you can reuse your personal data for your own purposes across different services.
- The right to opt out of automated decision-making including profiling.
- The right to lodge a complaint with a supervisory authority You can read more about your rights and GDPR here at the information commissioner’s office https://ico.org.uk

If you have any questions relating to how we process your personal data, withdrawing consent please email info@easimat.com/info@actiasmat.co.uk you wish to see what data we hold on you or contact our customer services on 01363 82293 (Mon-Fri 9am to 5pm).

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third-party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:
• Have any questions or feedback about this notice
• Would like us to stop using your information
• Want to exercise any of your rights as set out above or have a complaint

Please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.

You can contact our privacy team by dropping emailing us at info@easimat.com/info@actiasmat.co.uk else through our customer care team on 01363 82293 (Mon-Fri 9am to 5pm).